Designer Lingerie

Sofía Luzón is a designer lingerie label that arises from the need of having well-fitting undergarments that are ethically made with the finest materials and craftsmanship. I want to pose an alternative to the ‘fast-fashion’ industry that standardizes women’s bodies and has caused a homogenisation both in fit and style.

My brand aims to restore the most personal and human part of the fashion process, creating handcrafted garments that can be tailored to each person. My limited-edition pieces are sewn with care, paying attention to every detail so you can have a unique luxury experience.

Made-to-order Lingerie

All of the garments are made to order in Stockholm. This allows me to minimize waste, reducing the environmental impact and maintaining a more sustainable production. This made-to-order process also means that I'm able to make custom modifications upon request. I take more time to make each garment, but I create it with care and attention to the finer details. All the materials are carefully selected, and I prioritize local suppliers in order to reduce the carbon footprint.

Custom modifications

If you really like our garments but you feel that there’s something that you’d like to change, I could make it right for you: you can request additional colours or materials, extra sizes and small alterations. I want to provide you with the best assistance, and the best way to do so is adapting my lingerie to your needs. Ask me, and together we’ll find a solution!


Your favourite piece of lingerie is not only the one that makes you feel comfortable, but also the one that connects with your personality by its unique aesthetic and qualities. That’s why I provide a bespoke service where you are the most important part of the process. Together, we can design the piece that you’re looking for, and complete it with handpicked materials and fabrics, to ensure that you have a truly personalised experience.